Career growth
In the beginning phase of his business, he worked from his parent’s dining room and sold his clothes to departmental stores directly. But in 1990, when a store cancelled his order for 2000 pairs of pajamas, in desperation, he booked a mail order advertise in a Cleo magazine. The advertisement became successful medium for him as he received 6000 orders from one advertisement. Later in 1995, Peter Alexander clothing was exported to United States of America, United Kingdom and New Zealand via mail orders. In 1999, he started exporting his brand all over the world through e-commerce. Next year in 2000, his sleepwear label became part of the Just Jeans group of companies where he became the manager of his sleepwear brand. In the year 2002, he designed an exclusive range of bedding for Sheridan.In 2004, he opened his first stand store for his nightwear label in Melbourne Central Shopping Center. Then he expanded his business in all Australian state. In 2008, he started his flagship shop in America in Los Angeles’s Robertson Boulevard. But due to financial crisis, he closed his stores in the United States. His brand is worn by several famous celebrities like Naomi Watts, Mandy Moore, Alicia Silverstone, Pink, Lady Gaga, Nicole Kidman, Toni Collette, Nicole Kidman, Hugh Jackman, Rachel Griffiths, Kristin Cavallari and Katherine Heigl. Looking at his hard work, we can say that Peter Alexander net worth must be in millions. In addition to it, he is also a supporter of animal rights and welfare. He is a corporate supporter and participant in the RSPCA’s Million Paws Walk in Melbourne.
